Stop losing conversions to broken pixels.
U-Scale CAPI sends Shopify purchase and checkout events directly from your store to Meta's Conversions API — so your Facebook and Instagram ads optimize on accurate, complete data.
Privacy-first · GDPR-ready · Unlimited orders
Trusted by growing Shopify brands to recover up to 30% of lost conversions
Your pixel is losing 20–40% of conversions.
The browser pixel was never designed for a privacy-first internet. Here's where the data leaks out.
iOS 14+ tracking limits
Apple's ATT framework blocks the browser pixel from sending purchase events for most iPhone users.
Ad blockers & Safari ITP
Over 30% of shoppers run ad blockers or Safari, where the pixel silently drops events.
Network failures
A flaky connection at checkout means Meta never receives the conversion — even though the order succeeded.
Bad attribution = bad ads
Without complete signal, Meta optimizes against the wrong audiences and your ROAS quietly erodes.
Everything you need for accurate Meta tracking.
Server-side CAPI tracking
Purchase, Initiate Checkout, and more — fired directly from your store to Meta's Conversions API.
Automatic deduplication
Browser pixel and server events are matched and deduped automatically so Meta counts every order once.
Privacy-first PII hashing
Customer email, phone, IP, and user agent are hashed with SHA-256 before they ever leave your store.
One-click no-code install
Install from the Shopify App Store, paste your Meta pixel ID and access token. That's it.
Built to scale
Unlimited orders and events. No throttling, no per-order billing — just a flat, predictable price.
Reliable retry & queue
Every event is queued and retried on failure, so a brief Meta outage never costs you signal.
Live in under 5 minutes.
Add U-Scale from Shopify
One-click install from the Shopify App Store. No code, no developer, no theme edits.
Connect Meta Pixel & access token
Paste your pixel ID and Conversions API access token. We'll verify the connection in seconds.
Start sending accurate events
Purchase, Initiate Checkout, and more flow server-side to Meta — automatically, in real time.
Meta now. More on the way.
Facebook & Instagram Ads
Server-side ad platform tracking.
Server-side ad platform tracking.
Server-side ad platform tracking.
Simple, flat pricing.
Unlimited orders.
No per-order fees, no surprises. Pick a tier, install in one click.
Starter
For new or low-volume stores
- Up to 1,000 tracked orders/mo
- Meta Conversions API
- Server-side Meta CAPI tracking
- Automatic event deduplication
- PII hashing (SHA-256)
Growth
For scaling brands
- 10,000 tracked orders/mo
- Everything in Starter
- Everything in Starter
- Advanced match quality
- Priority email support
Scale
High-volume / enterprise
- Unlimited tracked orders
- Everything in Growth
- Priority support
- Unlimited tracked orders
- Dedicated onboarding
Billed securely through Shopify. Cancel anytime.
Questions, answered.
Recover the conversions you're already paying for.
Install U-Scale CAPI from the Shopify App Store and start sending accurate server-side events in minutes.
No code · Unlimited orders · Cancel anytime